When designing ZooFaroo we wanted to keep the site as low tech as possible while still maintaining presence of a brand. There are a lot of things one can do these days when building a website, and while a lot of those things are really cool they can unnecessarily complicate your site. A good rule of thumb is, ‘Just because you can doesn’t necessarily mean you should.’ I’ll be the first to admit that it’s hard to reign it in. Things can get carried away quickly. But all we had to do was think about the users. High tech isn’t for everyone and since we wanted everyone to visit the site we approached it with simplicity and accessibility in mind. I hope we’ve succeeded. We want your ZooFaroo experience to be a breeze, and if it’s not we want to know about it. I’ve said it before and I’ll say it again, we’re nothing with our users. Keep in touch and we’ll keep listening and striving for the best user experience.