When designing ZooFaroo we wanted to keep the site as low tech as possible while still maintaining presence of a brand. There are a lot of things one can do these days when building a website, and while a lot of those things are really cool they can unnecessarily complicate your site. A good rule of thumb is, ‘Just because you can doesn’t necessarily mean you should.’ I’ll be the first to admit that it’s hard to reign it in. Things can get carried away quickly. But all we had to do was think about the users. High tech isn’t for everyone and since we wanted everyone to visit the site we approached it with simplicity and accessibility in mind. I hope we’ve succeeded. We want your ZooFaroo experience to be a breeze, and if it’s not we want to know about it. I’ve said it before and I’ll say it again, we’re nothing with our users. Keep in touch and we’ll keep listening and striving for the best user experience.
The other day my wife Julia commented on how nice everyone is at Rose City Vets, and how having an exchange with them makes her feel good. I had a similar experience at a restaurant recently, and it made the whole meal much more enjoyable. It’s a shame that positive customer experiences are rare enough to be refreshing.
The equation seems simple: It’s not difficult to be nice. We would all rather interact and do business with nice people. We’re going to talk about the mean people and then never go back.
So, if customer service is so important (at least to me and everyone I know) and seemingly not that difficult, then why aren’t more companies pouring their attention into it? There is a local grocery store chain here in Oregon called New Seasons, they pride themselves on their customer service to the point they even advertise it. I have never dealt with a more friendly or helpful establishment. It’s a joy going in there. New Seasons gets it and they’re thriving. So what’s so hard to figure out?
Joel and I are just two regular guys who want to make ZooFaroo successful. We know we can’t do that without you. We may have come up with the name, but it’s an empty shell without you all. If you ever have a question, comment, criticism, suggestion, or just want to shoot the breeze, drop us a line we’d love to hear from you.
Get Exposure with ZooFaroo
After completing my weekly grocery shopping yesterday, I paused on my way out of the store to peruse the community bulletin board. The board is a collage of coming events, items for sale, services offered. I would like to hire a weekly house cleaning service and found 3 flyers posted there by different cleaners, each with just a phone number to contact. If any one of them had posted on ZooFaroo they could have included a link to more info about their business – rates, reviews, pictures, even suggestions for trade. I probably would have looked them up on ZooFaroo right then and there using my smartphone. But instead I tore the little phone number tag off each of the fliers and put them all in my pocket to call later. When I got home I did the Sunday afternoon laundry, the tags still in the pocket of my laundered jeans, and that was the end of my search for a cleaner. Opportunity lost. Get your services posted in ZooFaroo!